Beefeater

This is London!
So many icons surround the English capital, and Beefeater is among thoses and remind the most symbolic London spirit.

Its specific square shape embellished with the famous Yeomen Warder of Tower of London has been offering London dry Gin since the 1870's from a recipe imagined it the 1860's onward

James Burrough's company
After few years in the America perfecting his skills and knowledge about chemistry and pharmacy, James Burrough decided to run his own business of cordials, liqueurs, orange bitter, curaçao and many other.
In 1863 he bought for £400 the firm of John Taylor dating back 1820, located in Cale Street in Chelsea area.

Then, after many improvements and extentions due to a growing business and a wild range of brands, the James Burrough Ltd. decided to relocated his distillery in Lambeth 26 Hutton Road in 1908. The distillery is named after the original premise in Cale Street.

London's icon

Beefeater Gin is named after the majesty guards at the Tower of London, who are still present and make the Londonners' pride. Their main roles are to guard the crown jewels, protect and attend the Queen during ceremonies.
Beefeater is just a nickname for the guards wich the full name is "Yeoman Warders of Her Majesty's Royal Palace and Fortress the Tower of London and Member of the Sovereign's Body Guard of the Yeoman Guard Extraordinary".
Effectively the nickname Beefeater is from the special diet, including veal, beef, mutton, they used to enjoy when the meet was a luxury.

The French version affirms the name is from the Buffetier, who were the French palaces guardians in the previous centuries.

The Beefeater drawing on the bottle of the London Dry gin wear the scarlet and gold uniform usually dedicated to the ceremonies whereas the everyday tunic is red and navy blue.

Negroni by Culturebar
Created in Florence's Casoni Bar in Italie
Named after Don Camillo Negroni who asked his Americano with gin instead of soda
Built over ice cube but http://culturebar.blogspot.com/ suggest the Cuban Roll or The Throwing, thought to be created in Boadas, and perfectely improved at Dry Martini in Barcelona to match the perfect temperature, and usually garnish with orange slice

25ml of Beefeater Gin
25ml of Carpano Punt E Mes
25ml of Campari
Garnish with an Orange slice